Small Talk About Basics Of SEO

Hello all. In today’s blog post I will be sharing a true story, rather an interaction with a friend who is looking for web development and SEO for his business.

The friends name is Akhil, and he is likely to open a Fast food Restaurant chain starting from 1 to 5 by year end in metros.

We went for a cup of coffee and after discussing about old friends and family for some 10 mins we were right on top of our agenda for the meeting, how to make the marketing for this fast food chain must work and what all needs to be done.

Akhil shared that he had a couple of proposals from the Web development companies in India, and some are from Online Consultants who claim to own a SEO agency in India.

ME: Akhil do you have any plan on how you want to go about it.

Akhil: yes we will start with 1 store in Delhi first and then every 2 to 3 months we will be opening another in Mumbai, Noida, Chandigarh, Gurgaon and so on.

ME: Great how about the marketing part of it , any plan u have in mind, or have you left everything to the consultant.

Akhil: Brother that’s why I am here with you today, I am not sure you suggest me.

ME: Ok, I have some questions for you

Akhil: Sure. Fire them please.

ME: Is it a pack and carry or a sit and dine? Do you have a home delivery service?  What all will you be serving, any idea on your target audience? Any specific variety of food.

Akhil: Yes sit and dine, pack and carry and Free home delivery within 2 km radius. Only Burgers, Pizzas, shakes, Ice Creams. Targeting Youth and office going people- DINK (dual income no kids) who can afford to eat more than twice or even thrice outside. I have a name as well “ABCD…”

ME: Ok then listen to the plan now.

1. Book a Domain for “ABCD…” let say www.abcd....com, we make it dynamic with a fresh design with twitter and Facebook integrated with it. It must also have an option to buy online, with your terms and conditions clearly mentioned above.
2. Keyword Research for best keywords, Keyword Analysis and do the On Page Optimizations for the web site.
3. On the web site we will have links to connect with us on our Social media page. We will create our Social media connect pages on Facebook, Twitter. As these two are more famous in India.
4. On web site also we will have a form whose information will be stored on the data base so that we can wish our customers on festive season, their Birthday’s and anniversary for engagement.
5. We can upload and share images of happy moments on these pages.
6. We will also run a SEO campaign for our site so that it will be on top pages of Google. We will prefer only white hat SEO vendor who will provide good links on high PR sites.
7. Also as the target is youth we can have small games arranges on which they can have discount coupons to start with.
8. Design will matter a lot so we must take help from a good designer who will suggest for the store and on same pattern we will have it for our website.

ME: I know that is long but to conclude we must hire the Best SEO Company in India for your Online marketing activity and a good designer who can work as per plan.

Akhil: Wow that’s great I have got the complete understanding of what needs to be done. Let us look for a good Web design Company in India who can work for us. Thanks for all the inputs.

And we took the last sip of our coffee to leave the coffee bar.

Hope the blog is informative for you. Till we meet next time, take good care of yourself and your online avatar.
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What’s your moment of truth?

Hello in today’s blog post we will be sharing about how the end customer experiences the moments of truth.

We all remember some one or the other has said this before that they hate Marketing, but if we dig down deeper, it is the push marketing that has made them irritated. It is the age of Pull marketing and cold calling is almost on the verge of extinction.

Customers buy what they perceive, earlier it is while looking at the product or based on a friends experience , which now has converted to the online image and based on the experiences people share online for a product or service.

Coming up in search results is not only based on hiring the best SEO agency, off course they help you the most but you must earn the links. It’s based on the customer experience for your product and services.

The Google Term “Zero Moment of Truth” is the online decision making moment, it is the moment customer searches and experience your website or any review related to your product or service online and creates a perception which is decisive in nature.

The First Moment of Truth is when the customer, physically experiences your product on the shelf. That is the point when your marketing may make or break the deal, it is the point where the sales happen.

The second Moment of Truth is the actual perceived value of the product that the customer or the consumer experience when he uses the product.

So as we are in this digital age, the Zero moment of truth is very import for the entire marketer as it leads to the initiation of your sales cycle for the prospect and can make or break the sales for you. It is the moment when the customer quickly checks for the products and services of your competition and evaluates between the two or three or more.

Thus it is imperative to hire the best web development company in India to get your website in best shape to provide the best Zero moment of truth to your prospects.

This helps you set the right pitch which eventually have higher chances to convert to sales.

Conclusion: Just think before Google whom do we trust for the information, yes the review and reports magazines were there, but we must agree that we trusted the sales person the most, which used to show us the actual product, its benefits, and features and the Value proposition we must perceive from it.

Similarly in today’s scenario, it is the website that the visitor/customer trusts and sees at the first place before interacting with anyone in the Organization. Yes it will be right to say that the website is acting as a Sales person for Organization which share accurate information to the outer world.

Hope you liked the blog post, please share your comments.

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