Hello,
Hope you all are doing great.
Simple formula is…… yes… to keep it simple.
Well today blog post will share about your
online image, any guesses what are we talking about…?
No it’s not about your Face book profile
pic J , it is about the image of your business which is online on web.
Yes your business website. Whenever
people meet or engage for any form of businesses we expect them to be dressed
in a certain way. The same way it works for your Website, it has to give the
feeling and should be connected to your business, as it carries your brand to
the world.
Websites tells so much about the
business/personality behind, an experience person can even make a decision to
not move further by just observing the website. Website provides first
impression about your brand to the outer world, hence it is highly recommended
to have a good website, with all details related to you, your business and much
more.
 |
| On Page SEO |
We all have a question that does a list or
a document can guide us on how to get a best site developed, and what all needs
to be taken care of.
YES is the answer, please follow the following
steps and also know the concept behind them
·
A site's URL, must be simple,
and should connect with your business name or nature of business.Using hyphens instead of underscores is
advisable by Google, as it’s more readable. Also the URL has to be most
intelligible to humans.
·
Mobile internet users are huge
and they are increasing rapidly, so make sure the websites looks nice and works
well on most of the mobile platforms.
·
We must take care of the
Titles, Descriptions and Keywords while
designing the website
o
Title
§ In Ideal scenario can have 10 to 70 characters
§ Titles should be explicit and should contain the most important
keywords
§ Each page of website should have unique title
o
Description
§ In Ideal scenario can have 70
to 160 characters
§ It allows you to influence how the web pages are described and seen
in searches. A Nicely written description helps as more viewer click through to
your site.
o
Keywords
§ It is used to represent the ideal search words for your businesses.
§ Must be chosen with care, and should be used in content in such a
way so that it doesn’t look spam.
AVOID duplicate Description and Title on
your page it is suicidal for your web site.
·
Structure
o
The websites needs to be
structured, using heading.
o
Use keywords in heading and
never duplicate the content of title tag in your header tag.
·
Images
o
Images must have an alt tag, so
that Google can read it, and they can appear in Google images search result.
·
Text to HTML Ratio
o
Pages must have an optimum
ratio, best suitable is 25-70 percent
o
As far as the content on page
is relevant it is good to add content
·
FLASH
o
Flash must be avoided as its
not SEO friendly, as it cannot be properly indexed by Search Engines.
·
SMO
o
It is recommended to Includes
your Social Media engagement Buttons Like
§ Facebook
§ Twitter
§ LinkedIn
§ Youtube
§ Blogs
o
This helps in improving your
web site as well as your over all online image.
There is a lot more to share on Web Sites,
SEO and SMO.
We will share more content, in a simplified
manner soon. Till then good bye and take good care of yourself and your Online
Avatar.
Thanks & Regards
Nikesh Upadhyay
Manager Online Marketing
SANKALP TECHNOLOGY
Mobile: +91-8432429929; +91-8740061779 | Web: www.sankalptechnology.com
E-mail:info@sankalptechnology.com
Thanks for your valuable informations, this is really informative for my career. Am working in Web Design Company in Chennai
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