Online Marketing Simplified

Hello all. 

We have always believed that simplicity is the best practice, and following the same path we have started our venture “Sankalp Technology” with a goal in mind to provide simple solution to the complex online marketing initiatives to reach the targets.

Our target is to share facts and details in a simpler way, so that everyone gets benefited with online marketing and its power to reach the globe.
Let me ask you how we do marketing / promotion /publicity of businesses before Internet – ?

Yes it is the traditional way. Like Setting up Banners, Leaf lets pamphlets, Ads in magazines News papers and much more. 

To be more precise we give ads in magazines which are related to our business line ,that is if we are company providing software solutions for Hospitals we will give add in a magazine which is supplied to Hospitals, doctors and medical professionals, so that right audience can be targeted. 

Basically we were increasing our presence and visibility amongst the right area.

Online Marketing is a simple way to promote your business and to reach to the right set of target masses. The Approach remains the same, but platform has changed to digital and On Web.

The Leaflets were replaced with Flyers, the banners and posters in the market place were replaced by your PAGEs and images on the Internet and social media and the specific PAGES.

As we used to have clubs, for involving in a set of games, discussions and celebrating life and events, the same way now like minded people connect online on groups, chats, webinars, reviews, pages and more. 

So Online Marketing is to Market your product or service in the right way to the right set of targets to get best results and gain credibility in the online market. Marketing is a serious business and is driven by marketing mix of product/service, price, place, promotion, people, packaging and positioning.

Taking your product/service online and just spreading the news everywhere can severely impact and your online image and reputation, and fail your marketing efforts. Thus it is always advisable to rely on experts while going ahead with an online marketing initiative, as a even a minor wrong doing can not only hamper the online reputation but the overall brand image of the product/service and eventually the company.

Apart from contacting a top SEO company India So what should one do while planning or initiating for an online marketing strategy?

One should follow these simple yet powerful steps to start with.

• Make Sure your website communicates well to your target audience. (Designing, structure, content, pages, key words and many more parameters needs to be in sync)
• Make sure you have chosen right key words (Optimum key word usage and selection)
• Your website must have a call to action tab for visitors to engage
• Your website must have tabs for visitors to connect with you on other social media platforms.
• Make sure your SEO-partner, or in-house team is creating relevant back links on relevant and high PR sites
• Identify the right social media approach for your business, different businesses different needs, as every business can’t generate leads through facebook.
• Writing blogs related to your industry updates, businesses
• Creating and posting Video and engaging visitors online AND A LOT MORE. But the most important point is to engage in Organic approach to build your online reputation. 

Always remember it is better to have lesser quality links then to have too many. 

Hope we have explained in a simpler way about online marketing. We will be explaining in detail in upcoming posts.

Till then good bye and take good care of yourself and your online avatar's and yes let us connect online.

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Thanks & Regards

Nikesh Upadhyay
Manager Online Marketing
SANKALP TECHNOLOGY
Mobile: +91-8432429929; +91-8740061779
E-mail:info@sankalptechnology.com

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